The project: Our goal was to disrupt Paris for the launch of the new adidas Deerupt franchise. To do so, we blew up the idea "Enter the grid" which was about the blurring of the lines between the virtual and the physical worlds, just like the Deerupt, as a 3d printed sneaker, brought to life in the physical world from the digital. We met real Parisian creators where they were at, through guerilla postering, Instagram stories and Snapchat. We hosted a 2 day workshop for influencers and press where they could create themselves and explore the ways to bridge the 2 worlds. This all lead up to a massive launch party with legends Justice and Brodonski.
The launch was so successful that JD Sports partnered with us to create subsequent launch events in London, Manchester and Amsterdam.