Andre G. Gray
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Nissan Electric Café / Social & Digital

Services: 
-Creative Lead
-Conception
-Copy + Naming

Awards//

Gold - Trohpées Marketing 2017

3 x Silver - Grand Prix Strategies

 


The project: As the creative lead team on the Nissan Electric Café, we came up with the concept, lead the creation of all assets and ensured the simplicity of the message from start to finish. We had to define an entry point for Nissan, as the world's #1 retailer in 100% electric vehicles, to spark a larger conversation about energy and we thought there was no better way to do that than to invite them for a coffee.

In parallel to bringing to life the physical space of the café, we created a series of short GIFs to populate the Nissan website and social channels. These GIFs were also shown in the café itself through the social wall.