Andre G. Gray
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Nissan x Noise Pollution - Unacceptable

Services: 
-Creative Lead
-Conception
-Copy

 

Honors// 

The Drum - Top 10 Creative of the Week (http://bit.ly/2vbvrhD)

 


The project: As the follow-up of the Nissan Electric Café, we decided to tackle noise pollution as the next aspect of the green living and electric lifestyles for Nissan to speak about. Noise pollution being the tricky and hard to understand subject that it is, the strategy was to highlight the issue in a curious and lighthearted way in order to draw people in for a larger conversation about how electric vehicles are changing cities around the world. All this was part of the greater #ElectrifyTheWorld brand content campaign. 

This social-first campaign was shot with the mediums in mind, creating square and 16:9 formats at the same time, so that they would lend themselves naturally to Facebook/Instagram on mobile and also Youtube, respectively.