Andre G. Gray

Nissan - Banners/Social

Services: 
-Concept/Creative Strategy
-Copy



The project:

As part of my work for DigitasLBi, I conceptualized and wrote the copy for the updated cover photos for the Nissan Electric page. We wanted some consistency and the ability to create topical covers as PR/pop culture opps acrose.  

As part of my work for DigitasLBi, I conceptualized and wrote these three aspects of the Nissan Qashqai 2016 campaign. First for generic banners, we focused on the idea of hard choices vs obvious choices to reinforce the Qashqai's leadership position in its category without being to over the top. For targeted banners, we focused on websites where consumers could compare products to highlight the same idea of obvious vs difficult choices. Thirdly, we leveraged real owner reviews of the Qashqai from the website Reevoo to find some humorous quote to put in digital banners. These banners would click through to the owner reviews directly on Reevoo.