Andre G. Gray

Saint James Paris - Relais & Châteaux - Naming/Social

Services: 
-English Copy
-English Cocktail Naming
-French Copy
-French Cocktail Naming



The project: As part of my work for France Liqueurs Distribution, I helped the Relais/Chateau Saint James Paris with storytelling around their new Spring cocktail menu. I took advantage of the opportunity to use the names of FLD's brands, who were already featured in Saint James's new spring cocktail menu, by integrating Crystal Head Vodka, Silent Pool Gin and Heejoy Rum into the names of the new cocktails. 

This project required copy in both English and French, as well as names in English and French, as seen in the pictures from the Facebook posts announcing the new cocktail menu.

The key for this project was being able to properly culturally and linguistically translate the ideas around the cocktails in from English to French and back and forth. It is important for the bilingual clients of the Saint James to receive the same messages in both languages, seamlessly.