Andre G. Gray
Fitted to any athlete - S/LAB ME:sh: From Lucy to Kilian

Salomon - From Lucy to Kilian


The project: With S/LAB ME:sh, Salomon created a shoe capable of making you feel the surface you run on. They created a technology that allows you to reveal your true nature, a tool that allows you to unleash your body’s full potential. A unique way of improving performance through sensations. To show how different this shoe is, I helped craft a campaign about going back to the beginning, rethinking the shoe altogether. 


"Fitted to any athlete"