The Girl=Boy Project

-Brand Identity
-Logo Consulting
-Project Execution
-Project Management

The project: to create a “face” for the idea of gender equality which was complex enough for a mature adult audience yet compelling enough to engage the children for whom this social marketing campaign was designed.

I was the creator of the project as well as the project manager. I was tasked with naming the campaign, identifying a graphic designer, working with the artist to come up with a design concept. I developed the tagline: 

“Planting the seed of gender equality in the psyche of young minds.”

On the webpage, www.BRUTELABS.org/girl=boy, I wrote the entirety of the copy and gathered compelling data needed to support the project.