Andre G. Gray
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The Girl=Boy Project

Services: 
-Concept
-Brand Identity
-Naming
-Tagline
-Logo Consulting
-Copy
-Advertising
-Project Execution
-Project Management



The project: to create a “face” for the idea of gender equality which was complex enough for a mature adult audience yet compelling enough to engage the children for whom this social marketing campaign was designed.

I was the creator of the project as well as the project manager. I was tasked with naming the campaign, identifying a graphic designer, working with the artist to come up with a design concept. I developed the tagline: 

“Planting the seed of gender equality in the psyche of young minds.”

On the webpage, www.BRUTELABS.org/girl=boy, I wrote the entirety of the copy and gathered compelling data needed to support the project.